The West Block – Federal Budget

Studio: Global.GFX
Client: The West Block, Global News
Role: Concept Development, Animation, Compositing

Animated segment for The West Block news program. The episode focused on how the Canadian federal government spent millions to advertise tax relief measures. The animation depicts a stylized portrayal of those ads, highlighting alternate options for what the ad money could have bought, switching between different living rooms by way of channel surfing. It was developed in five days to meet the broadcast deadline of a weekly TV series. Concept and storyboard were developed with the art director, who also created the vector illustrations. I provided animation, compositing, and editing for the majority of the project.