RBC – Freedom to Fly
Studio: Cineplex Digital Networks
Client: Royal Bank of Canada
Role: Concept Development, Animation, Compositing
Produced a motion graphic advertisement as part of a promotional campaign for the Royal Bank of Canada. The motion graphic was developed using several image assets that were then manipulated to help build excitement and a dynamic flow to the video. Big, bold, 3D letters were overlaid to add to the sense of massive scale to the prize, set in a shiny gold hue.