RBC – Advisors
Studio: Cineplex Digital Networks
Client: Royal Bank of Canada
Role: Concept Development, Animation, Compositing
Produced a motion graphic advertisement as part of a bi-monthly campaign for the Royal Bank of Canada. The video is part of a series of in-house digital signage at RBC’s branches, promoting several of their client services, with each video highlighting a specific service. The campaign presents potential customers and their aspirations, their options gradually being whittled down to highlight RBC as a provider and supporter of their goals.